Meditation reshapes the brain by increasing gray matter density in regions responsible for memory and emotional regulation.

Eye-tracking glasses are transforming workplace safety procedures by providing real-time, objective data on workers' focus, ...

Discover how music influences the brain, from boosting memory and regulating emotions to enhancing cognitive function and ...

Culture deeply influences purchasing decisions, shaping consumer behavior through shared values and norms. From luxury goods ...

Loyola University of Chicago business students used iMotions to study gender bias in sports viewership. Their research revealed no physiological differences in engagement between men’s and women’s ...

Perceived effectiveness (PE) is a validated tool for predicting the potential impact of anti-tobacco public service announcements (PSAs). We set out to evaluate the added predictive value of facial ...

Eye-tracking research is steadily increasing, with emerging hypotheses about the connection between eye movements and cognitive processes in advertising contexts. This study aimed to utilize ...