Alexa Demie is known to rock a ’90s-inspired lip. Of course brown lips are in this fall—but brown lip liner will be flying ...

This article has been updated since its initial publish date to include more expert insight. Do you miss playing with and ...

This guide to the best TikTok beauty products was updated with newly trending makeup, hair care, and skin care products on ...

Summer 2025 New York Fashion Week showcased fresh and innovative beauty statements that did not disappoint. This season’s ...

The latest wellness trend in the US involves eating dirt, touted to improve gut health and reduce wrinkles. Fertility coach ...

Plus pro tips and products you’ll need to recreate the looks.

Nostalgia is sweeping online beauty lovers of all ages - and brands like MAC Cosmetics and Urban Decay are unlocking ...

Sephora and Ulta also offer mini samples with certain purchases, in exchange for reward points or on birthdays. It ends up ...

We’re officially waving goodbye to the “clean girl” aesthetic.

Keep reading for some of our favorite makeup trends and the best products to try them with. An unexpected shock of color can make you do a double-take, and that’s exactly what many of this ...

A lack of transparency in the beauty supply chain and conflicting policies between countries has led to confusion among ...