Former Mindshare boss Nick Emery joins You & Mr Jones with …
WEBApr 21, 2021 · Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first 'brandtech' group. It was founded by former Havas CEO David Jones in
Prime changes everything, especially Rapunzel’s attitude, in new …
WEBAug 3, 2021 · Amazon continues its run of great ads with this new spot by Joint London, which gives us a new take on the Rapunzel tale. Far from a ‘woke’ rerun, it’s a funny, fresh and modern ‘up yours’ to the Brothers Grimm — and makes a very relevant point about Amazon Prime along the way.
How Hogarth steered the ad production revolution
WEBSep 26, 2017 · Since we launched Hogarth, their production needs have increased and their desire to control the production relationship has increased too. But agencies will always be important: we work with The&Partnership in New York on Dow Jones/Wall Street Journal for example, handling fast turnaround print and video advertising.
Kellogg’s Coco Pops gets its own digital platform in lively effort …
WEBApr 7, 2021 · Even kids’ breakfast cereals get their own platform these days, it seems. Publicis Groupe’s Team K1 (for Kellogg’s) has produced ‘Start the Magic’ for Coco-Pops, kicking off with a TV ad, voiced by Matt Lucas, backed by said platform that helps families learn “six other magical powers,’ namely balloon busting, frothing foam, instant freeze, magic finger, levitation and unpopping ...
Some of the ads that made David Abbott special
WEBMay 19, 2014 · First and foremost David is a great advertising writer, a definition substantiated by reams of work spanning four decades, all of which bores the indelible stamp of an intelligent and enquiring mind. His British Volkswagon ads, created at DDB London in the late 60s, lived with the best of that remarkable campaign.
Founder Daglish quits Bountiful Cow media agency
WEBNov 17, 2020 · Henry Daglish, the founder of Bountiful Cow, has left the independent UK media agency after four years. Daglish (left), a high profile figure in media, is rumoured to be launching another startup next year. He left the agency in the past few weeks. He has left Bountiful Cow amid what is thought to be strategic differences with Jenny Biggam, the ...
WPP merges VMLY&R and Wunderman Thompson - More About …
WEBOct 17, 2023 · We've suggested often enough here that more WPP mergers are inevitably on the way but this one's still a surprise: VMLY&R and Wunderman Thompson are the ones getting together, under the VML umbrella. Which means goodbye to two of the most venerable names in advertising: Thompson as in J. Walter Thompson, founded back in the
Giant Allwyn media account heads to Omnicom’s Hearts & Science
WEBJul 31, 2023 · New UK National lottery operator Allwyn has been taking its time over agency pitches via Ebiquity but Omnicom's Hearts & Science has reportedly won its media account, beating incumbent Dentsu's iProspect, Publicis Groupe's Zenith and WPP's EssenceMediacom in a four-way pitch. The National lottery is one of the UK's biggest media accounts and Allwyn, which
Nielsen: why we don’t trust the media (and some ads)
WEBSep 29, 2015 · Nielsen’s Global Trust in Advertising survey reveals that Britons are generally less trusting of all types of advertising compared to the global average, but generally more trusting than Europeans as a whole. Personal recommendation is the format most likely to lead to some form of action being taken by consumers (cited by …
Why now is a good opportunity to support MAA
WEBWhy does More About Advertising matter? It’s free, unlike most of its peers and tries its damndest to be independent and report the ad business as it is, which is not always how it presents itself. This is actually rather good for the industry as the truth (usually) outs in the end. So your donations (and people and companies have donated ...
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