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WEBOpinion: How Brands Can Create Engaging & Entertaining Video Content. September 6, 2024. With an algorithmic shift to entertainment-based content on social platforms, it’s time for brands to rethink how social content is made, writes Alex Totaro.
Sky Rolls Out New Campaign to Promote New Streaming Offering
WEBMar 8, 2024 · Sky Ireland has launched a new multi-channel campaign to promote its latest digital streaming offering, Sky Stream. The new “plug and play” offering gives customers access to a range of TV channels, including all the Sky channels, as well as streaming apps like Netflix, Disney+, Apple TV+, Prime in addition to several broadcaster players, all without the need for a satellite dish.
Subscriptions - AdWorld.ie
WEBIf you would like to subscribe to IMJ, you can do so by emailing [email protected] The cost of an annual subscription to IMJ is only €120.00 (Inc VAT) Subscribe online HERE Your subscription includes the following: 6 issues of Irish Marketing Journal in digital format per year (bi monthly) sent to your email upon publication ...
Adland’s Christmas Crackers: Barry’s Tea “Christmas Train Set”
WEBDec 4, 2020 · Next Monday, December 7, Barry’s Tea’s iconic Christmas radio ad, ‘Christmas Train Set’ airs for the 25th Christmas in a row – making it the longest-running radio ad in Irish advertising history.Listen to the ad here: Christmas Train Set The ad has aired on radio every Christmas since 1994 and tells the story of Martin, a father who remembers the joy of Christmas when he was a child.
A World First for Citroën Ireland - AdWorld.ie
WEBJune 10, 2022. In what must be a world first, Citroën Ireland’s latest radio ad has been recorded inside one of its own cars. To demonstrate how good the suspension in the new range of Citroën’s actually is, the creative team at Bloom decided to record the latest radio ad while the car was being driven along a bumpy Irish country road in ...
Family Stories Take Centre Stage in New Vodafone Campaign
WEBAugust 27, 2021. Vodafone Ireland has launched a new though the line campaign called ‘Growing up Together’ to promote its Red Family plan. The new campaign is running across TV, cinema, VOD, digital, social and retail. Created by Folk Wunderman Thompson, the campaign tells one family story through the eyes of two brothers, each of whom has ...
Orchard Thieves Cider Rolls Out New Summer Campaign
WEBMay 13, 2022. With the all-important Summer months for the cider industry kicking off, the Heineken-owned Orchard Thieves has embarked on a new digitally-led “Follow the Fox” campaign. “As a brand whose DNA is rooted in spontaneous discovery, we’re here for Orchard Thieves fans to live in the moment this Summer; say ‘yes’ and ...
Sky Media is Upfront About Future Developments | AdWorld.ie
WEBOctober 28, 2022. Malcolm Murray, Sales Director of Sky Media. Sky Media hosted its annual Upfronts event this week with a number of key speakers, including Orlaith Ryan, chief commercial officer and Malcolm Murray, sales director, Sky Media, discussing recent business developments and outlining plans and opportunities for 2023.
Guinness Chases the Sun in New Summer Campaign | AdWorld.ie
WEBJul 1, 2022 · The Diageo-owned Guinness has launched a new campaign with a nod to the typical Irish Summer TV. Created by Abbott Mead Vickers BBDO in London, with media by PHD in Dublin, the new campaign is called “Lovely Day for a Guinness” and forms part of a wider Summer campaign for the brand that will take in the Galway Races as well as festivals like Forbidden Fruit, All Together Now and The Big ...
Virgin Media’s Gavan Reilly Tops List of Most Influential Journalists ...
WEBMay 29, 2020 · Virgin Media’s political correspondent Gavan Reilly has taken the number 1 spot in the latest #murraytweetindex, which ranks the most influential Irish journalists on Twitter for 2019. RTE’s Director of News Jon Williams came second, with last year’s joint winner Today FM presenter Matt Cooper in third place.
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